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Quit For Life® Program

The Program

The Quit For Life® Program is the nation’s leading tobacco cessation program offered by 27 states and more than 650 employers and health plans throughout the U.S. Brought to you by a collaboration between the American Cancer Society and Alere Wellbeing, the program is built on the organizations' 35 years of combined experience in tobacco cessation. The Quit For Life® Program employs an evidence-based combination of physical, psychological, and behavioral strategies to enable participants to take responsibility for and overcome their addiction to tobacco use. A critical mix of medication support, phone-based cognitive behavioral coaching, text messaging, web-based learning, and support tools produces an average employer quit rate among employer clients of 45 percent, making the Quit For Life® Program 9 times more effective than quitting without support.


How It Works

The Quit For Life® Program treats every tobacco user as a unique individual and tailors a quitting plan that is based on the participant’s lifestyle, preferences, and tobacco use history. Participants receive multiple outbound coaching calls and unlimited toll-free access to a Quit Coach® advisor for the duration of the program. They are also provided with access to a Web Coach® private online learning, tracking, and social support community that integrates seamlessly with Quit Coach® calls and Text2QuitSM, out interactive text messaging program.


The 4 Essential Practices

We teach participants how to become experts in living without tobacco using “The 4 Essential Practices to Quit For Life.

1. Quit at your own pace. Participants learn how to quit on their own terms and at their own pace, and to get the help they need, when they need it.

2. Conquer your urges to smoke. Participants gain the skills they need to control cravings and urges and learn how to behave in situations involving tobacco.

3. Use quit medications so they really work. Participants learn how to supercharge their quit attempt with the proper use of nicotine substitutes or medications.

4. Don’t just quit, become a nonsmoker. Participants learn to never again have that “first” cigarette once they have stopped using tobacco.



Quit For Life®

The Quit For Life® Program uses an evidence-based combination of physical, psychological, and behavioral strategies to enable participants to take responsibility for and overcome their addiction to tobacco.

Learn More (PDF)

Mobile App

The Quit For Life® mobile app is designed specifically to help you quit smoking and stay quit for life. Available as a free download from iTunes or Google Play, it’s a must have for all smokers in need of quitting support.